Make BI Stand for Business Improvement
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“In a fast-paced company it's easy to get caught up in the day to day. But in order to keep growing, you need to take a step back and look at the bigger picture." - Emily Loh, Director of Data @ Moonpay
Like many startups, MoonPay had invested in the best-in-class data stack (DBT, Looker, Airflow, GCP) and hired a talented data team. But despite all the dashboards and reports, they found themselves chasing every metric, without a single source of truth or clear prioritization.
MoonPay’s turning point came when the team implemented metric trees, and the impact has been widespread. Teams could finally align around a single source of truth, identify the key growth drivers, and drill down quickly into the root causes of metrics that were underperforming.
This meant they could finally pinpoint where to focus, whether it was new customer acquisition, transaction success rates, or regional performance—and prioritize the projects they knew would move the needle and drive real business impact.
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